Incentives are the key to boosting app usage and engagement. 

For businesses, an app may be a great engagement and revenue generator. The efficient implementation of incentives is one of the most crucial components for organisations aiming to improve awareness of their apps and increase usage. Users are more likely to see the benefit in recurring, regular use when they receive special, exclusive, or otherwise desirable rewards and experiences for using an app. Consider the following advice as a way to increase engagement and establish a larger community of loyal users: 

"Apps provide a one-of-a-kind, specialised environment in which the company behind them has near-total control." 

Make the most of applications' unique community-building features. 

Apps provide a specialised, one-of-a-kind environment in which the developer and company behind them have near-total control. Organizations are ideal ground for establishing an active and engaged community since they have so much control over every part of the app. Incorporating social and conversational features into apps is mostly based on a company's brand, established identity, target demographics, and other factors, but there should always be some type of interaction. Incorporating social like and follow buttons is one step toward developing a community, according to Street Fight magazine, while giving a group chat, forum, discussion board, customer support helpline, or other conversational aspect is another. 

The social and conversational features of an app can take a variety of forms, depending on your organization's identity, desired goals for the app, and the audience factors discussed before. What matters is that you choose a social aspect that fits with the app's content, encourage its use, track success, and be ready to make modifications to encourage more engagement if your early attempts fail. A social, community feature is a huge benefit for an app, whether it ends up as a forum for customers to debate your offerings and a variety of other issues in general or a more targeted area for product-specific queries and answers. 

Emphasize exclusivity and one-of-a-kindness. 

According to Founders' Grid, a mobile app should not just duplicate material that is already available on your company's website and through other sales and marketing channels. It's less likely that potential and existing consumers will open and interact with an app on a frequent basis if it doesn't provide a compelling incentive to do so. Differentiating your app as a marketing, engagement, and sales channel by providing unique content, incentives, interactions, and opportunities is a powerful technique. This app development strategy establishes a positive difference and distinguishes it from the competition. Incorporating a location for talks within an app is one option to consider, but it is far from the only one. 

One way organisations can use their apps is to take advantage of the unique features of mobile devices, such as push notifications and the ability for users to effortlessly produce and share material like photographs and video. However, this isn't the only approach to make an app stand apart. Businesses that use their app as a sales channel can focus on discounts and promotions that are just available to mobile users, making them feel more valued and acknowledged than other types of customers. Market research surveys, which pay your firm when users complete them and offset the cost of delivering big rewards to users, are one approach to effectively promote these unique offerings in a cost-effective manner.

"Market research surveys should be seen as a basic approach for app engagement by businesses." 

Using market research surveys to boost app engagement 

Market research surveys are an important instrument for determining public opinion, interest, and preference on a wide range of issues, both broad and specialist. As a result, the companies doing the research are willing to reimburse the people and businesses who complete it. Including these surveys in your app for users to complete is an effective approach to reward and incentivize their participation: Customers perform the job and are rewarded, while your company leverages the extra cash to make up for the discounts, early releases, and other types of special deals. 

Gamification is achieved by offering surveys in exchange for genuine, appealing benefits. Few users will be concerned about taking out surveys if there is a clear and desirable reward in mind. Using involvement rather than cash might also inspire new users and those on a limited budget to consider making a purchase. While there are numerous factors to consider when it comes to increasing app usage and engagement, organisations should make market research surveys a priority.

What does a successful store loyalty programme mean? 

Developers may make money from apps in a variety of ways, but one of the most reliable is through a loyalty programme. Customers can get something more out of their shopping experience in addition to the things they buy with these services. Customers have more flexibility in how they participate with the loyalty programme because they can earn points or virtual cash by buying or conducting marketing research surveys.

Some Developers, on the other hand, aren't fully convinced on the concept. Either they don't see the value in rewarding loyal consumers with free things and discounts, or they've seen similar schemes fail in the past. It's crucial to consider the actual benefit of running a well-known and effective loyalty programme.

"Loyalty programmes yielded a return on investment for three-quarters of U.S. businesses." 

A significant return on your investment 

The truth is that a well-managed loyalty programme effectively monetizes the customer. This is because customers have a strong desire to return to the store in order to maximise their chances of earning rewards and saving money. According to Experian, 75 percent of organisations in the United States that invested in a loyalty programme saw a return on their investment. Furthermore, according to the same survey, 69 percent of these businesses could easily calculate customer lifetime values, which is a critical indicator for assessing a customer's relationship with the store. The average LTV for a consumer was $1,803. 

Aside from the monetary incentives, loyalty programmes are a terrific way to show your customers how much you care about them. According to KiteWheel, 25% of shoppers become irritated when a store fails to recognise them as a repeat customer. That's the kind of scenario that can easily sour client relations. 

Loyalty in the Future 

Over half of adults in high-income families (those with an annual income of $200K or more) are willing to switch brands in order to — wait for it — use a coupon? And, after obtaining poor customer service, 47% of buyers are likely to switch brands within 24 hours. 

Is the concept of loyalty officially dead in this day and age of advertising, price sensitivity, and immediate gratification? Marketers who are savvy understand the importance of true customer advocates in driving repeat purchases, lowering acquisition costs, and increasing profitability. 

How do you get loyal users in the first place? How do you keep them once you obtain them? 

According to a recent McKinsey Research report, the average household joins over 23 incentive programmes, all of which promise exclusive deals, discounts, and coupons. Despite the fact that 94% of consumers enrol in at least one brand loyalty programme, barely half of such programmes are used.

Loyalty programmes should be as focused on retention as they are on acquisition. Keeping customers "meaningfully engaged" is as important to loyalty programmes as year-round practise is to a team aiming for a World Series victory. Consumers, let's face it, are fickle. As rapidly as they may swipe left inside an app, their preferences and interests shift. The good news is that the faster they earn/spend their reward points, the more likely they are to return, shop, and earn more. 

Activating loyal advocates is a potentially similar possibility. The words of your customers offer legitimacy to your brand's promise and excellence. The more opportunities you provide for individuals to share — whether directly or indirectly through earning loyalty points — the more likely they are to do so. 

The RapidoReach Loyalty Platform helps businesses increase brand engagement by accelerating rewards across the whole customer experience – offering customers more methods to earn and more reasons to spend, as well as giving advocates and talkers more reasons to share their thoughts and motivations. 

RapidoReach wants to assist firms in attracting more "talkers" by providing shoppers with a one-of-a-kind opportunity to earn additional points by providing genuine feedback and thoughts on products and services. RapidoReach thinks that rewarding customers not just for their purchases, but also for the time they spend on your website or app, is the way of the future of loyalty. 

A loyal customer is a great asset. 

Other reasons to create a loyalty programme are indirect, such as the fact that investing in repeat consumers is far more potent than obtaining new customers. Developers must spend up to ten times more to gain a new client than they do to maintain an existing one, according to Wiser. You won't have to spend as much on promos or other marketing if you have a consistent consumer base. Furthermore, these devoted customers spend up to two-thirds more than visitors who are making their first visit to your website. Ninety-five percent of those who sign up for a programme are likely to stick with it. 

Personal data is another advantage of using a mobile loyalty programme. You begin to get a much clearer picture of what's going on and what people want from your store using the information you receive each time a consumer uses his or her app. In essence, the data becomes just as valuable as – if not more useful than – the retention of your customer. You can thoroughly analyse your business and plan what you stock and sell several months in advance with all of this information at your fingertips.

Working with RapidoReach can help merchants gain market share and loyalty.

Developers must constantly look for new and innovative ways to increase market share and consumer loyalty. One such possibility is to add new and exciting components to an existing loyalty programme in order to widen its reach, create excitement, and both attract new consumers and encourage repeat use from returning ones. 

A particularly effective strategy is to incorporate market research surveys into loyalty programmes and allow customers to complete them in exchange for a variety of rewards. Developers may enhance participation and create an easy and appealing entry point for new purchases by including surveys in their loyalty programmes. Developers also enjoy a big benefit: monetary reimbursement that reduces or eliminates the cost of the deals and offers supplied. 

RapidoReach enables Developers to provide customers with enticing offers. 

What RapidoReach has to offer 

Working with a variety of market research firms to identify specific surveys that have a high level of overlap with your client demographics is a time-consuming, tough, and frequently unproductive endeavour. RapidoReach has the experience and expertise to act as a nexus point, linking Developers and research businesses in a way that benefits both parties. 

Our size enables us to service a wide range of Developers – as well as app developers, website owners interested in monetization, and other businesses – who want to provide appealing rewards to their customers while also receiving pay. We can provide a wide selection of targeted options because we have access to a number of market research groups as well as communities surrounding a variety of merchants, applications, and websites. This means your company won't have to worry about finding the correct research firms or ensuring that your demographics satisfy certain criteria. Instead, you can concentrate on the development, use, and success of surveys in your retail loyalty programme, as well as other potential alternatives such as viewing promotional films and engaging in competitions and sweepstakes. 

Exclusive incentives via market research surveys give your retail firm a distinct value proposition that is difficult to replicate by competitors. With this level of value in place, it's clear to see how market share and consumer loyalty will quickly increase. Customers are more inclined to return to a firm that provides them with such high value if they can get bargains, discounts, early access to purchase new items, and other promotional offers in exchange for their time rather than their money.